John Deere has announced that Devon and Cornwall dealer Smallridge Bros Ltd will be expanding its agricultural sales area into mid and west Cornwall, effective from 1st November 2020.

Today’s farmers have to collect a large amount of data to manage their farm and for documentation requirements. With the ISOXML standard it’s possible to transfer field data from machine displays of the most popular manufacturers to the John Deere Operations Centre. In this way, John Deere is able to support customers that work with mixed equipment fleets.

John Deere has announced a change to its senior management affecting the leadership in Region 2 (Europe and the CIS). Alejandro Sayago is appointed Vice President, Ag & Turf Sales & Marketing, Region 2, replacing Denny Docherty who has elected to retire on October 31, 2020.

In order to ensure the safety of customers and employees, John Deere has announced that it will not attend any international agricultural and turf trade shows in Europe and the CIS during the company’s 2021 fiscal year (1 November 2020 to 31 October 2021), as this would require extensive international travel. Instead, the company will use a new marketing mix of traditional and digital tools to deliver information to customers.

John Deere turf dealership The Double A Trading Company Ltd, which has its head office in Cupar, Fife and a second outlet at Kintore in Aberdeenshire, has agreed to acquire Nairn Brown (Glasgow) Ltd of Busby.

John Deere is pleased to announce that the owners of P Tuckwell Ltd have reached an agreement to acquire the Burden Bros Agri Ltd John Deere dealership business, which covers Kent, East Sussex and parts of Surrey for both agricultural and turf equipment. This will bring the total number of Tuckwell outlets to 10, including the existing dealerships covering Suffolk, Essex, Hertfordshire and Bedfordshire.

Set on the Lincolnshire coast with beautiful views over the North Sea, the James Braid designed North Shore golf course at Skegness offers a challenge to all levels of golfer with its interesting and attractive mixture of links and parkland holes crossing over each other in two loops of nine.

Dan Kendle, head greenkeeper at Newquay Golf Club, says it is great being back at work after lockdown with his full team, on a busy golf course, with the added bonus of using several new John Deere course maintenance machines supplied by local dealer Masons Kings at St Columb.

Founded in 1889, Royal County Down is one of the oldest golf clubs in Ireland and features two 18-hole links, the Championship Course and the Annesley Links. Located in the beautiful surroundings of the Murlough Nature Reserve in Northern Ireland and set against the magnificent backdrop of the Mountains of Mourne, the links stretch along the shores of Newcastle’s Dundrum Bay and provide a different view from virtually every hole.

Mazzotti’s MAF range of self-propelled sprayers has been updated and extended for 2021. A fully-owned subsidiary of John Deere operating from its base in Ravenna, Italy, Mazzotti focuses on building self-propelled sprayers that offer high customer value.